The Xpiria Blog

Engineering insights, tutorials, and tech perspectives from our team.

Developer & Business Guides Articles(91)

Cover graphic for the article: Human Handover for a Website Chatbot: How to Set It Up So Customers Never Get StuckDeveloper & Business Guides

Human Handover for a Website Chatbot: How to Set It Up So Customers Never Get Stuck

A chatbot is good at easy questions and bad at everything else. The difference between a helpful bot and an annoying one is what happens when it cannot answer. This guide shows when to hand over, how agents should take a chat, and what to avoid.

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Arijeniwa Oluwasina Oromidayo
11m
How to Create Original Research That Gets BacklinksDeveloper & Business Guides

How to Create Original Research That Gets Backlinks

A step-by-step way to run an honest survey or data study on a small budget, turn it into a citable page, and tell the right people about it.

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Arijeniwa Oluwasina Oromidayo
7m
Link Building for Software CompaniesDeveloper & Business Guides

Link Building for Software, SaaS and Web Development Companies

Link building for software companies, SaaS products and web development agencies: what works, what to avoid and how to prioritise.

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Arijeniwa Oluwasina Oromidayo
10m
How to Turn Unlinked Mentions Into BacklinksDeveloper & Business Guides

How to Turn Unlinked Mentions Into Backlinks

How to find pages that name your business without linking, decide which are worth your time, and ask for the link in a short, polite message.

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Arijeniwa Oluwasina Oromidayo
6m
How to Get Backlinks From CustomersDeveloper & Business Guides

How to Get Backlinks From Customers

Case studies, testimonials, partner pages and credit links: how to earn links from happy customers without forcing them, and what Google says about footer credits.

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Arijeniwa Oluwasina Oromidayo
6m
How to Get Your First 10 BacklinksDeveloper & Business Guides

How to Get Your First 10 Backlinks

A practical, rule-safe plan for a new website: check what you already have, then earn ten relevant links from profiles, partners, a few good directories, useful content and expert quotes.

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Arijeniwa Oluwasina Oromidayo
7m
Social Media Manager vs Digital Marketer vs Agency: Who Do You Actually Need?Developer & Business Guides

Social Media Manager vs Digital Marketer vs Agency: Who Do You Actually Need?

What each marketing role actually does, what it costs in Nigeria, and how to decide who to hire first for your stage of business.

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Arijeniwa Oluwasina Oromidayo
5m
Local SEO for Nigerian Businesses: Google Business Profile Step by StepDeveloper & Business Guides

Local SEO for Nigerian Businesses: Google Business Profile Step by Step

Google Business Profile step by step for Nigerian businesses, following Google's own rules: eligibility, verification, categories, reviews and suspensions.

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Arijeniwa Oluwasina Oromidayo
9m
How to Start Digital Marketing for Your Small Business in Nigeria With ₦50,000Developer & Business Guides

How to Start Digital Marketing for Your Small Business in Nigeria With ₦50,000

A simple four-week plan for business owners: free foundations first, then daily posting, one small ad test and a clear way to count what worked.

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Arijeniwa Oluwasina Oromidayo
6m
How to Market a VTU or Data Reselling Business in NigeriaDeveloper & Business Guides

How to Market a VTU or Data Reselling Business in Nigeria

Why price alone is a trap in VTU, how to work out what a customer is worth, and how to use WhatsApp Status, referrals, short videos and careful ads to win repeat buyers.

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Arijeniwa Oluwasina Oromidayo
6m
Facebook and Instagram Ads in Nigeria: What They Really Cost in NairaDeveloper & Business Guides

Facebook and Instagram Ads in Nigeria: What They Really Cost in Naira

What Facebook and Instagram ads cost in Nigeria, with dated naira ranges, how the three prices connect, and the difference between ad spend and the fee for running your ads.

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Arijeniwa Oluwasina Oromidayo
9m
WhatsApp Marketing for Nigerian Small Businesses: Status, Broadcast Lists and ChannelsDeveloper & Business Guides

WhatsApp Marketing for Nigerian Small Businesses: Status, Broadcast Lists and Channels

Which WhatsApp tool to use for which job, how to get opt-in properly, message examples for Nigerian businesses, and the weekly numbers worth tracking.

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Arijeniwa Oluwasina Oromidayo
10m